Welcome to Pure Triumph
Wellingborough & Woburn

The beginning of every motorcycle journey comes right from the moment of first getting your hands on the keys and we believe in making that service not just a transaction, but part of the bigger picture. Incredible motorcycles demand an incredible service to make sure that each moment in your time with us is professional, straight forward and pleasant - so you can focus on the good times ahead.

That's why we're an award winning Triumph dealership, providing our services to the Wellingborough and Woburn areas for over 10 years now to an unparalleled level. We're part of the massively successful Cambria Automobiles PLC, who are one of the UK's fastest growing dealer groups; another testament to our incredible services and success.

If you're in the market for a new motorcycle, be it a brand new Triumph Motorcycle or if you're ready to find a great deal on a used bike, visit us at your local Pure Triumph showroom in Wellingborough or Woburn. We're confident that you'll be given a fantastic service from the moment you first approach our doors, to the moment you leave. But it's not just new and used motorcycles..

We cover all your motorcycle needs, from motorcycle servicing, MOTs, repairs and customisation, through to just finding a brand new piece of gear to keep you safe, warm and stylish on the road - both of our locations offer a fully comprehensive workshop, operated by professional, factory trained technicians with years of experience, while our shop staff have expertise in motorcycle clothing, parts and accessories.